NSW Maritime

Alcohol Awareness

    nsw-boat-codes

    Project: Campaign theme for NSW Maritime alcohol safety campaign that appealed to men 18+
    Process: Research target market, gather insights, avoid authoritative voice, focus on friendly appeal.
    Outcome: “Go Easy on the Drink” memorable and meaningful theme applied to stickers, advertising and posters. Agency Peach.

    Back To Top
    Share with your friends










    Submit