Morgan Cradock

Brand Positioning



    Morgan Cradock – Brand positioning

    Project: Clarify service offering, set positioning and apply theme to brochure, website and more.
    Process: Work closely with client to demystify financial services, define brand essence and develop single minded proposition.
    Outcome: Distillation of positioning statement “Fulfilling Your Vision”; 16pp brochure – structure, theme, copywriting, art direction.

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