Maitland City Centre

Renaming project



    Project: Rename the Heritage Mall to reinvigorate and promote its transformation to a vibrant new lifestyle precinct.
    Process: Conduct stakeholder workshops, explore unique and recognisable aspects (by the river), create buzz, provide options.
    Outcome: High Street runs along the top of the levee bank overlooking the Hunter River. The Levee communicates the city centre’s  unique heritage and it’s major landmark with a strong, contemporary twist. Unanimously accepted by business, council and community groups. Lead agency Kent Woodcock Creative Solutions.

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